Lately, Nairobi TV stations have been using unflattering images of President William Ruto, whose government is beleaguered by protests and opposition at every turn.
For example, Citizen TV, during its July 9 prime time news bulletin at 9pm, displayed in the background an illustrative picture of State House on a cloudy day. Superimposed in front was an unshaven President Ruto. A rough image — like someone appearing under harsh TV lights without makeup to soften edges.
The President looked sweaty. His brows were creased in stress. His nose pinched in a determined scowl. His neck muscles bulged out. He looked aged, exhausted to the core.
That day, the President had sensationally claimed that the latest street protests in the country were an attempt by the opposition to overthrow his government.
Underneath news anchor Ayub Abdikadir, the caption read: “Ruto govt overthrow claim: We cannot choose leadership through violence”.
Images speak louder than words
While it is important for media houses to report on political developments, the choice of images matters just as much. The picture of President Ruto that day communicated more than stress or tiredness — it painted a portrait of weakness and defeat. Such images risk prejudicing public perception before any words are spoken.
Visuals in broadcast journalism are powerful tools that shape audience views. A leader’s image, especially when unflattering, can easily be weaponised to influence emotions and opinions. Media outlets must reflect on their ethical responsibility to present fair, balanced visuals.
Using photos that emphasise fatigue or dishevelment, especially in tense political climates, can verge on sensationalism. This risks undermining the media’s role as impartial observers and instead aligns it with a particular narrative or bias.
Call for ethical photojournalism
The media should avoid using images designed to demean or manipulate public opinion through appearance rather than facts.
Fair representation, both in words and visuals, is essential to help citizens engage critically with political issues without prejudice.
In an era of heightened political tension, media houses must ask: Are our photo choices reinforcing truth, or flaming emotions?
