By Janet Kipya
In a media space that has for years centered its health coverage around widely publicized conditions like cancer, Citizen TV’s recent spotlight on Parkinson’s disease was both timely and necessary. While other familiar conditions like HIV/AIDS and cancer continue to be major public health crises affecting thousands of families across the country, it is high time the media broadened its scope. There are many other serious and life-altering conditions that often go underreported, leaving those affected to suffer in silence. Parkinson’s disease is one such condition that is complex, progressive, and deeply disruptive to the lives of patients and their families.
On Tuesday, April 9, during the Day Break show aired between 9:00 and 10:00 AM, Citizen TV took a commendable step in this direction. The segment was hosted by Serfine Achieng’, whose empathetic approach to the subject matter stood out. The discussion was held ahead of World Parkinson’s Day, marked annually on April 11th, and featured: George Moraya, a Parkinson’s warrior; Stephanie Moraya, his daughter and caregiver; and Dr. Sylvia Mbogo, a consultant neurologist at Aga Khan University Hospital.
This segment on Citizen TV served as an urgent reminder that the media must humanize stories beyond the usual cancer narratives. By amplifying voices like George’s and highlighting diseases such as Parkinson’s, the media can ensure:
Giving a Voice to the Unheard: For far too long, conditions like Parkinson’s have remained in the shadows. By shedding light on them, the media gives a voice to the thousands of individuals and families who often feel isolated, misunderstood, and forgotten.
Breaking the Stigma: Diseases like Parkinson’s are surrounded by a lot of fear and misinformation. Through thoughtful storytelling and education, the media can challenge stereotypes, reduce stigma, and foster a more supportive and understanding society.
Encouraging Early Diagnosis: When people are exposed to the symptoms and stories of those living with such conditions, they become more aware of what to look out for. This can lead to earlier medical consultation, which is crucial in managing the disease and improving quality of life.
Educating the Public: Many people have little to no understanding of neurological disorders like Parkinson’s. Media platforms can play a vital role in explaining what these conditions are, how they affect lives, and what support and treatment options are available.
Supporting Families and Caregivers: Caring for someone with a long-term condition can be physically, emotionally, and financially draining. By highlighting their stories, the media not only validates their experiences but also helps link them to valuable resources and communities of support.
Advocating for Better Healthcare; Media coverage can influence policy and funding. By amplifying these stories, journalists can help put pressure on decision-makers to invest more in research, treatment, and services for people living with less-publicized health conditions.
Normalizing the conversation: These topics shouldn’t only surface on awareness days like World Parkinson’s Day. The media has the power to make conversations about all health conditions, part of our everyday narrative, dismantling silence, fear, and shame.
In conclusion, Citizen TV’s Interview on Parkinson’s Disease was more than just a health segment, it was a window into the everyday battles faced by ordinary Kenyans. It showed that behind every diagnosis is a human story, and behind every story is a chance for the media to make a difference. It is time for the Kenyan media to rise to this challenge, not just on April 11th, but every single day.
