By Janet Kipya
Kenya’s rich history in athletics, particularly in long-distance running, has positioned the nation as a formidable force on the global stage. The 2024 Paris Olympics reinforced this reputation, with Kenyan athletes excelling and, once again, bringing home a remarkable haul of medals. Kenya topped the African medal count with 11, including four gold, showcasing the country’s continued prowess in athletics. However, as we celebrate these achievements, it is crucial to examine the role of Kenyan media in highlighting these athletes’ stories and the broader impact of their coverage.
The Paris Olympics saw Kenyan athletes deliver outstanding performances, with Faith Kipyegon winning the 1500 meters gold, Beatrice Chebet securing gold in both the 10,000 meters and 5000 meters, and Emmanuel Wanyonyi claiming gold in the 800 meters. Kipyegon’s historic achievement of winning her third consecutive Olympic title in the 1500 meters was widely celebrated, with her victory and world record being top stories in news bulletins across the nation.
Chebet’s triumph in the 10,000 meters was particularly significant, ending Kenya’s long quest for gold in this event. Yet, despite her remarkable achievements, many Kenyans were unfamiliar with Chebet until she emerged victorious. This highlights a critical role for the media: bringing lesser-known athletes into the spotlight.
While the media is often quick to celebrate victories, it must also delve into the challenges and struggles athletes face on their journey to success. Kenyan athletes frequently contend with inadequate training facilities, financial hardships, and lack of institutional support. The media has a responsibility to highlight these issues, offering a more comprehensive narrative that goes beyond the medals and podium finishes.
Investigative journalism can play a pivotal role here. For instance, Kenya’s decline in events it traditionally dominated like the men’s 3000 meters steeplechase, where the country only managed a bronze in Paris by Abraham Kibiwott, raises questions that the media should explore.
The era of Kenyan dominance in this event, once personified by athletes like Ezekiel Kemboi, seems to be waning. This downturn in performance should be a topic of media scrutiny, with journalists investigating potential causes, such as mismanagement, corruption, or inadequate support for up-and-coming athletes.
The case of Winfred Yavi Mutile, a Kenyan-born athlete who now represents Bahrain, underscores the need for deeper media analysis. Yavi, who switched allegiances after being overlooked by Kenyan selectors, has gone on to achieve great success. Her story is not unique; many talented Kenyan athletes have left the country due to similar frustrations.
By exploring such stories, the media can shed light on systemic issues within Kenyan athletics, holding sports authorities accountable and advocating for reforms. To adequately cover the breadth of Kenya’s athletic talent, media houses must invest in sports journalism. In many newsrooms, sports reporters are few, limiting the scope and depth of coverage. A more robust sports reporting team would enable media outlets to consistently feature athletes’ stories, not just during major events like the Olympics, but throughout the year.
While long-distance running dominates Kenya’s sports landscape, other disciplines, such as javelin and pole vaulting, have shown potential. The story of Julius Yego, who won gold in the javelin at the 2015 World Championships in Beijing, China, and emerged 5th in Paris, is a testament to what can be achieved with proper support. However, the lack of continued investment in such sports has prevented the emergence of new stars.
Beyond the established stars, the media has a role in discovering and nurturing grassroots talent. A viral video during the Paris Olympics of a high school pupil pole vaulting using worn-out mattresses sparked public interest. Such stories, when comprehensively covered by the media, can pressure sports authorities to invest in facilities and training centres, fostering young talent and promoting diversity in sports.
In conclusion, the Kenyan media plays a multifaceted and influential role in shaping the narratives around the nation’s athletes. From celebrating victories to investigating challenges and advocating for better support systems, the media’s coverage has a profound impact on both public perception and policymaking. As Kenya continues to produce world-class athletes, it is imperative that the media invests in comprehensive sports reporting, ensuring that every story is told and every talent is nurtured. By doing so, the media can help secure Kenya’s legacy in athletics and inspire future generations to carry the torch forward.
Writer is media analyst at MCK
