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NRG Radio’s indecent content online breaches Code of Conduct

Considering the serious impacts on society of indecent content disseminated by media, journalists and media houses must adhere to the set standards especially when sharing sensitive information that can influence the audiences’ opinions and decisions. Journalists should present content with integrity and decency and respect people’s dignity. Publishing unncessary obscenity or vulgarity is unprofessional.

Sexualised content, for example using semi-naked women on mainstream media platforms, is common on a section of traditional media. Some have normalised such reportage flooding such content on their official social media accounts. They no longer consider the ethical implications of their work. With the emergence of new media, social media has become the most preferred platform for communication since content shared reaches a huge population. This means, the impact of the content equally affects a huge population.

Traditional media is one the most trusted means of mass communication. Audiences get informed, entertained and learn. The media may instill values or glorify antisocial behaviours depending on the content shared or how it is disseminated. The most vulnerable to the content are the minors and teenagers who tend to imitate almost anything they consume on social media platforms. They may base their decisions and opinions on it, which may affect their attitudes and behaviours.

Nudity may be attractive to a section of audience but what about long-lasting negative impact to the whole society?

For example, NRG radio on January 2 retweeted a nude photograph on their official Twitter account initially shared by @IbrahWangish. They captioned the photograph as a moment to remember, “A night to remember.”

Here’s a sample of reactions to the post on social media:

The reportage violates standards set in the Code of Conduct for the Practice of Journalism in Kenya that states: Persons subject to the Act shall not publish obscene or vulgar material unless such material contains news,  9 (1), and that, journalists shall present news with integrity and common decency, avoiding real or perceived conflicts of interest, and respect the dignity and intelligence of the audience as well as the subject of news.

https://twitter.com/NRGRadioKenya/status/1477602863740243971  (January 2, 2021)

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