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Report on violation of legal and ethical guidelines by Milele FM

This report raises concerns on the Milele FM show #MileleDrive which is often hosted by Francis Luchivya and Jacquey Nyaminde popularly known as Wilbroda.

There are several legal and policy frameworks including The Code of Conduct for the Practice of Journalism, charters and statements, that outline the principles, values and obligations of journalists or media organizations. Since journalists in Kenya operate within legal and ethical guidelines, this report raises concerns on the Milele FM show aired Monday to Friday between 4pm and 8pm. The show is aired live on radio and later posted on the radio’s social media (Facebook, twitter and YouTube) networks.

It is rare these days not to come across discussions characterised with sexual content especially on local radio. Sometimes you are seated in a matatu and the passenger next to you starts to fidget due to a lewd discussion oozing from a speaker above their head. It is in the morning, it is in the evening – during prime time for radio. And it is being perpetrated by some of the most prominent radio presenters and celebrities in this country. Unfortunately, today, radio is full of comedians who might be ignorant of ethical requirements.

The March 19 show was pure sexual content and the presenters didn’t caution listeners or make any efforts to moderate their language in a live show.

Wilbroda speaks, “Wenye lodgings wanasema ya kuamba especially hawa wanakujanga kwa short time. Wamekuja XXXX yake mbili, tatu amemaliza ametoka. Wanasema ya kuamba wiki haipiti bila kutoa kitanda kupeleka kwa seremala.”

She continues with her monologue: “Vitanda zinavunjwa mpaka wenye lodgings wanashindwa kwani ni mastyles gani munafanya mpaka sisi wenye lodgings faida yetu ni kupeleka kwa seremala kwa repair…”

Wilbroda describes various sex styles in a way that we can’t repeat here.  And Wilbroda is a great storyteller. Well, the radio station tweeted the clip and the reactions are provided by the screenshots below.



Section 16 (Sex, Obscenity and Pornography) of the Programming Code states that, “Offensive, obscene, blasphemous, profane and vulgar double meaning words and phrases are prohibited, even if only understood by the segment of the audience”.

Similarly, the Code of Conduct for the Practice of Journalism in Kenya on Obscenity, Taste and Tone in Reporting requires that journalists should be careful when handling sexual content. It states that, “in general, persons subject to this Act shall not publish obscene or vulgar material unless such material contains news”

Were the presenters aware of these ethical and legal tenets? Further, on what basis did the editor determine that this content was good for public consumption to the extent of recording and sharing it on social media?

Journalists be aware and stick to the professional standards set out in law.

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